Radio: Playing the Numbers

Los Angeles' independent KTLA, the first station to televise an atomic-bomb explosion (TIME, May 5, 1952), last week unveiled what may turn out to be a fissionable little package for TV's idea-starved programmers. The show is nothing more than good old Bingo, dressed up in a new name—Marco—and given a dog-food manufacturer (Thoro-Fed) for a sponsor instead of the Ladies' Aid Society. But it has one great advantage over most audience-participation shows: every home viewer can compete every week.

To play Marco, a viewer picks up a special card (limit: three) at his...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!