Business: A Playboy Grows Up

BY plane, train and car, thousands poured into the land of oranges and palms last week as the winter tourist season hit its peak. After a slow start, hotels and motels throughout Florida were filling up. In Miami Beach, guest lists lengthened with the names of Eleanor Roosevelt, Elizabeth Arden, Senator John Bricker. Sixty-four miles north, at Palm Beach, the Winston Guests, the Joseph Kennedys and the Duke of Windsor went off to the Polo Ball at the Boca Raton Club, where polo ponies in special stalls were the guests of honor. At Winter...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!