ADVERTISING: Big Four

Manhattan's McCann-Erickson had total billings of $106 million in 1953, according to Advertising Age, making it the fourth U.S. ad agency to top $100 million. J. Walter Thompson hit the $100 million mark in 1947, was joined by Young & Rubicam and Batten, Barton, Durstine & Osborn in 1951.

...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!