The Press: Who's Who's Who

who's who (hōōz'hōō'), Which persons are of standing or importance, [caps] A book of biographical records of contemporary persons of importance.

This dictionary definition refers to a fat (3,370 pages), red reference book which is indispensable to libraries, businessmen and working newsmen. Dozens of times a day in city rooms in the U.S., Who's Who in America (price: $20.80) is consulted by reporters for information. Who's Who has become such an American institution that the Federal Trade Commission has ruled it unfair trade practice for anyone except A. N. Marquis Co. to use...

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