INDUSTRY: Arkansas Traveler, 1953

In Arkansas' state senate in the 1870s, according to legend, Democrat James K. Jones thundered a reply to a proposal to change the pronunciation of his state to make it rhyme with Kansas. "Change the name of Arkansas?" boomed he. "Never!" No serious attempt has been made since then to tinker with the name of Arkansas; but one man has tried—with notable success—to change its face. He is a bustling Baptist named C. (for Coulter) Hamilton Moses, chairman of Arkansas Power & Light Co., who has been called the "Billy Sunday of...

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