ADVERTISING: Who's a Nylon?

ADVERTISING Who's a Nylon?

To Americans, who have never under-esimated the power of advertising, there was new evidence of its effects last week. In Haiti, Dynaflow is used as a synonym for a wealthy man or an expensive product, e.g., "Isn't his new house Dynaflow?" (The name was first used as a term for politicians because they all drove Buicks with Dynaflow transmissions.) In Israel, salmon is known only as "fresh" because the label on a can of U.S. salmon always has the word in big letters. And in Greece, a pretty girl is a "nylon."


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