The Press: Bigger Press Lord

In Britain's tabloid warfare, Lord Kemsley's prim Daily Graphic (circ. 753,537) is no match for the racy, zestful Daily Mirror (circ. 4,432,700), largest daily newspaper in the world. While the Graphic carefully minds its manners, the Mirror minds its readers with eye-catching cheesecake and lurid tabloid writing. Fleet Streeters even recall that the Graphic once cropped a picture to show only the head of a bull because Lady Kemsley protested that the entire photo would offend Graphic readers.

As a result of its dullness, the Graphic's earnings have dropped sharply and Fleet...

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