Radio: The Open Hands

In Hollywood, a man named Al Petker boasts that he has a warehouse packed with a million dollars' worth of merchandise—ranging from bakery rolls to cultured pearls. Petker is a Schlockmeister,* defined in the radio TV lexicon as "somebody in the business of giving away somebody else's merchandise." Like such other Schlockmeisters as Walter Kline, Adolphe Wenland and Manhattan's Waldo Mayo, Petker gives things away in return for just a kind word. But there is a slight catch: the kind word must refer to a particular product by its brand name, and it...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!