Radio & TV: Italians Are Disgusted

Italian radio listeners are in full revolt. Not only are they injured by a tax of nearly $4 a year for each set, they are also insulted by virulent commercials. Last month, the Association of Italian Radio Listeners (200,000 members) sued Radio Audizioni Italiane, the government-controlled monopoly which runs Italian radio, demanding relief either from the commercials or the tax. The association's lawyers brought with them a recording of one day's output of commercials. Samples: a Baby Snooks-like voice whining: "Mama! I want my little cheese!", sounds of hacking coughs, throat clearing and spitting (which a cold-cure advertiser broadcasts during mealtime)....

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