The Press: Keep It Simple

The New York Daily News thinks it knows how to speak plain American, and can point to 2,000,000 daily readers to back up its opinion. The News is constantly reminded of its own vulgar virtues—sometimes from rather surprising quarters. The latest was a series of articles (just published as a book) in FORTUNE, by William H. Whyte Jr., called Is Anybody Listening?—an attack on the confused and confusing manner in which U.S. business generally expresses itself. Pointing to itself with pride as an example of how to do it, the News approvingly listed its own rules for getting people to listen:...

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