The Press: Keep It Simple

The New York Daily News thinks it knows how to speak plain American, and can point to 2,000,000 daily readers to back up its opinion. The News is constantly reminded of its own vulgar virtues—sometimes from rather surprising quarters. The latest was a series of articles (just published as a book) in FORTUNE, by William H. Whyte Jr., called Is Anybody Listening?—an attack on the confused and confusing manner in which U.S. business generally expresses itself. Pointing to itself with pride as an example of how to do it, the News approvingly listed its own rules for getting people to listen:...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!