ADVERTISING: The Big Twenty

The biggest U.S. advertisers were totted up last week by Printers' Ink. The first 20 last year:

General Motors $41,829,263

Procter & Gamble 33,627,327

General Foods 23,037,473

Ford 21,645,522

Lever Bros. 19,689,563

Chrysler 19,579,008

Colgate-Palmolive-Peet 17,399,290

General Mills 13,880,481

R. J. Reynolds Tobacco 13,540,446

General Electric 13,390,725

Distillers Corp.-Seagrams 12,682,879

Sterling Drug 11,412,484

American Tobacco 11,015,077

Schenley Industries 10,662,024

Campbell Soup 9,804,912

American Home Products 9,415,791

Swift & Co 9,182,448

Philip Morris 9,029,226

Miles Laboratories 9,013,932

Liggett & Myers 8,705,711

...

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