The biggest U.S. advertisers were totted up last week by Printers' Ink. The first 20 last year:
General Motors $41,829,263
Procter & Gamble 33,627,327
General Foods 23,037,473
Ford 21,645,522
Lever Bros. 19,689,563
Chrysler 19,579,008
Colgate-Palmolive-Peet 17,399,290
General Mills 13,880,481
R. J. Reynolds Tobacco 13,540,446
General Electric 13,390,725
Distillers Corp.-Seagrams 12,682,879
Sterling Drug 11,412,484
American Tobacco 11,015,077
Schenley Industries 10,662,024
Campbell Soup 9,804,912
American Home Products 9,415,791
Swift & Co 9,182,448
Philip Morris 9,029,226
Miles Laboratories 9,013,932
Liggett & Myers 8,705,711
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