Radio & TV: Television Theater

Television this year will put on more plays, hire more actors and spend more money on drama than all the producers and backers of Broadway.

TV's ten top dramatic shows are now investing a total of $300,000 a week. Celanese Theater flew Actress Pamela Brown from London to New York for a single performance in Susan and God. Robert Montgomery Presents plunked down $10,000 for one use of the TV stage set of Victoria Regina; the Playhouse of Stars cheerfully handed Helen Hayes $5,000 for 60 minutes' work in a trifling comedy called Not a Chance.

What are the advertisers (and their customers)...

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