"Every well-dressed man should have at least 30 pairs of shoes in his closet," says Nashville's debonair W. Maxey Jarman, 47. He talks that way because he makes the famed Jarman shoe and 23 other brands. Jarman breaks in a new pair himself once a week. He says it is the simplest way of keeping a check on the products of his company, the General Shoe Corp.

Last week Shoemaker Jarman broke in his fanciest pair yet. He bought out New Jersey's Johnston & Murphy Shoe Co., 101-year-old maker of top quality men's shoes, whose customers have included such men...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!