Radio & TV: Historical Note

Television observed an anniversary, and it came as a surprise to many of the U.S.'s nearly 13 million set owners. It was ten years ago last week that the first commercial (sponsored) TV shows, borrowed straight from radio, went out from NBC's transmitter atop the Empire State Building in Manhattan, †

Television's real growth came after World War II, and by its tenth birthday last week, commercial TV was very commercial indeed; a TV set was no longer a temperamental toy, but the everyday benzedrine or phenobarbital of the masses. Now there are 109 stations in 66 cities; the hour of TV...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!