Sport: Dust-Up in St. Louis

When bustling Bill Veeck (rhymes with deck) barged into Cleveland in 1946 he smilingly confessed: "I'm a publicity hound." He lured the crowds to Municipal Stadium with boogie-woogie bands, fireworks, clowns, orchids for the ladies and baby sitters for the children. Before he sold out at a reputed profit of $600,000 in 1949, his Cleveland Indians had broken attendance records and won their second pennant in 48 years. Last week Veeck popped back into the major-league picture again: he took over the doddering, anemic St. Louis Browns.

The day before he started work, ex-Marine Veeck hustled through the stands, shaking hands, signing...

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