TOBACCO: Man of Few Words

Everyone knows Chesterfields, thanks to $8,000,000 a year spent on such slogans as "They Satisfy" and "ABC—Always Buy Chesterfield." But outsiders know little about the men at Liggett & Myers Tobacco Co. who make Chesterfields. In the closemouthed cigarette business, L. & M. is the tightest-lipped of all. Last week L. & M. got a new president who seemed just the right man for the job. He is Benjamin F. Few, 56, who has been vice president in charge of L. & M.'s advertising since 1934 and has managed to keep clam quiet all the time. He intends to...