BANKING: Tenderfoot Savers

To corral small-fry depositors, Atlanta's Citizens' and Southern National Bank twirled a new rope last week. It set up a Hopalong Cassidy's Saving Rodeo. For a minimum deposit of $2, Hoppy's worshipers got a "tenderfoot" badge and a plastic bank shaped to look like their hero. As their savings grow, so will their rank—from "wrangler" (a $10 account) to "Bar 20 Foreman" ($500). For all this, the bank paid Cassidy a set fee: 50¢ per new account plus $1 for the thrift kit. In four days the Citizens' National, Georgia's largest bank, reported more than 1,000 new savings accounts,...

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