Medicine: The Mixture As Before

Louisiana's State Senator Dudley J. Le-Blanc is a stem-winding salesman who knows every razzle-dazzle switch in the pitchman's trade. By resorting to most of them during the past six months, he has managed each month to sell more than 2,000,000 bottles of a patent medicine called Hadacol (TIME, June 19). A spectacular, three-dimensional display in New York's Grand Central Station and sensational advertising gimmicks in other big cities proclaim the "merits" of the mixture, which consists of B vitamins, honey, iron, phosphorous and calcium, all shaken up in a 24-proof cocktail of ethyl alcohol.* Last November, LeBlanc began urging the nation's...

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