The Theater: Heavy on the Red

Trying to get rich by backing a musical show is like betting the bankroll on the daily double. Despite the odds, American Legion officials got the notion about two years ago that the Legion could make some money backing a touring revue. The result, a flag-waving extravaganza called Red, White and Blue, was weary, flat, stale and exceedingly unprofitable.

Backed by $300,000 in Legion funds, the show opened last October in Los Angeles. It was a professional production but an obvious flop. It wheezed eastward, losing money steadily, except in such Legion strongholds...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!