The main jobs of the Federal Trade Commission are to clamp down on misleading advertising and, dig up cases of monopoly. Because it is much easier to spot a fake ad than to dig up evidence for a full-fledged antitrust suit, FTC has felt moved to skimp on its more important trustbusting job; it has recently used its august powers on such piddling tasks as telling 1) Northwestern Extract Co. to stop claiming that "Grape Sparkle" contains real grape juice, 2) a small greeting-card company to stop describing its cards as "plateless engraved," and 3) International Laboratories, Inc. to...
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