Faced with rising costs and low returns on endowment, many a U.S. college and university knows that it must raise more money or retrench. Last week, after a hard squint at the future, Yale University announced its target for the decade 1950-60: a massive $80 million in new gifts to help the university keep on growing.
How would Yale raise the money? Last week, in a booklet itemizing the university's needs, Yale was putting the job up to its alumni and friends.
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