Radio & TV: Don't Shout

The TV industry turned out a tidy little packet of advice to anxious-to-please politicians. To help "those in public life to present their views by television convincingly," the National Association of Radio & Television Broadcasters issued Campaigning on TV, an 18-page pamphlet studded with admonitory italics ("You will begin your talk with a large audience —your job is to keep that audience") and containing a long list of dos and don'ts. Samples:

¶ "Don't shout . . . make your points through informal, friendly conversation. Remember, your eyes as well as your voice reveal your sincerity to the viewer."

¶ "You must...

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