CLOAKS & SUITS: Stitch in Time


Caught in a tight pair of Palm Beach pants earlier this year, the Goodall Co., largest U.S. maker of men's summer suits, suffered some embarrassing rips. It made many retailers mad when a sudden cut in the retail price of Palm Beach suits (fixed by Fair Trade laws in 45 states) forced merchants to lose profits on the suits in stock (TIME, July 18). Last week, Goodall's President Elmer L. Ward was confident that he could patch everything up. He had a brand-new kind of Palm Beach cloth which, he predicted,...

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