NEW PRODUCTS: Sales Boosters

In the scramble for sales, there were some tricky new products last week to help lure out consumers' dollars.

¶ Revlon Products Corp. brought out a combination ballpoint pen and lipstick (choice of ten shades). The name: Fashion-Write. Price: $1.50, plus 20% tax.

¶ Manhattan's George Magnani, president of Magnani Mannequins, displayed a fashion dummy that talks. Named Patty Petiteen, the mannequin will plug dresses for the ten to 14 age group. Sample sales talk: "Mother loves my Petiteen dresses because they need no alteration and have a money-back guarantee." The voice of the mannequin, developed by Audio-Visual Advertising Co., comes...

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