PUBLICITY: LIII Libras

To drum up business for its London-Rome route, British European Airways sent a letter to 7,200 Roman. Catholic clergymen in the United Kingdom and Ireland. It was no ordinary promotion letter; it was in Latin and it urged the priests to visit Rome during the Holy Year of 1950.

Said the letter: "The fact that the Venerable Bede was able to travel to Rome nine times during his life* demonstrates clearly the miserable condition of our time, in which one moves about Europe with the utmost difficulty . . . But . . . B.E.A. truthfully promises to deliver...

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