The Press: Fleur's Flair

Every time Fleur Fenton Cowles tried to tell her publisher-husband, Gardner Cowles, about the kind of monthly class magazine she would like to start, she found herself repeating: "It's got to have flair." Says Fleur: "I couldn't get around the word. I just had to use it." After she had dreamed and importuned for two years, Publisher Cowles decided that Fleur was absolutely right. This week, 46-year-old "Mike" and his 50-year-old brother John, who already own two magazines (Look, Quick), four newspapers and four radio stations, announced that they will publish a new magazine next February. Its name: Flair. Its...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!