Medicine: Doctors, Attention!

The average general practitioner is not necessarily careless when, after a long day of rounds and "office hours, he dozes over the medical journals which are supposed to keep him up to date on his profession. Even the widely read (circ. 130,000) Journal of the American-Medical Association is printed in forbiddingly long columns and crammed with purposefully dull medical jargon, often in small type. Its illustrations are hard-to-read charts or muddy photographs.

This week a medical magazine of a different kind was on its way to national circulation. The National Cancer Institute had granted...

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