PRICES: Trouble & Television

In Manhattan papers last week, television shoppers saw some eye-catching ads: "From 24% to 60% discount . . . Save from $50 to $445." One store cut RCA's 7-in. table model from $250 to $139.95, Philco's 10-in. "Ensemble" from $329.50 to $219.95. Some of the sales were clearances of older and "one-of-a-kind" models. But other televendors were slashing prices because the rush to buy sets had slowed to a walk.

At the first hint of sliding sales this year, TV setmakers had shaved prices, stepped up production of low-priced models to entice the...

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