What's needed, concluded the London Daily Express, is a new name for television—"some catchy, friendly word which can be called over the garden fence without sounding silly." Even the inventive U.S. had been unable to think up anything better than video or TV.
A few of the suggestions that poured in from some 2.000 readers sounded like an eyewash or a new breakfast food (Oculo, Focal, Imagec, Visray, Telio, Vix). Others sounded like nothing on earth (Lookies, Peeps, Scan, Vudio, Luksee, Eyeviews). The Daily Express thought that a few revealed "outrageous ingenuity" (e.g., Vizema,...
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