The Press: All Dressed Up

Like a woman getting up her courage for a new hairdo, Collier's looked in the mirror—and decided to make some changes. The new Look and the Saturday Evening Post, smartened up by Editor Ben Hibbs, were proving far too attractive for Collier's comfort. This week, following an editorial shake-up (TIME, June 7), Collier's underwent a face-lifting and put on a new dress.

Under a new cover policy, the monkeys and gag cartoons that have been almost a Collier's trademark, are out. The redesigned cover will display action photographs in color; this week's shows a...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!