Like a woman getting up her courage for a new hairdo, Collier's looked in the mirrorand decided to make some changes. The new Look and the Saturday Evening Post, smartened up by Editor Ben Hibbs, were proving far too attractive for Collier's comfort. This week, following an editorial shake-up (TIME, June 7), Collier's underwent a face-lifting and put on a new dress.
Under a new cover policy, the monkeys and gag cartoons that have been almost a Collier's trademark, are out. The redesigned cover will display action photographs in color; this week's shows a...
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