Canada: EXTERNAL AFFAIRS: Snap! Crackle! BOOM!

In its lonely isolation at Battle Creek, Mich., the Kellogg Co., maker of Corn Flakes, Krumbles, Rice Krispies ("Snap! Crackle! Pop!") and other crepitant delicacies, believes that the world would be cozier if its kiddies got to know each other better. To enshrine this thought and celebrate Kellogg's first 50 years of crisp cookery, each box of Kellogg's Corn Flakes is now decorated with a postcard on which U.S. children are urged to write notes to "pen pals" in some foreign land. On request, Kellogg's will provide name of land and child. It hopes thereby "to encourage world understanding...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!