Sport: Kickoff

For two years, the new All-America Football Conference managed to make the headlines without playing a game. It lured away 120 players from the well-established National Football League, upped players' salaries about 35% in the process, spent a cool $3 million getting started. Last week the new eight-team* pro league finally kicked off its first football.

The biggest crowd (60,135 fans) ever to see a regularly scheduled pro game jammed Cleveland's Municipal Stadium to watch Cleveland's Browns run away from Miami, 44-0. The big attendance was no lucky accident: Arthur McBride, the Browns's...

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