The Press: Dear Nervous Reader

The book reviews generally assume that New York Herald Tribune readers are a sophisticated lot of intellectuals. Book publishers seem to know better. Among the full page ads in the Trib's Sunday book section this week:

¶ "Are YOU Always 'DOG-TIRED'? This remarkable book has shown 150,000 people the secret. . . ."

¶ "This book takes off the Pounds and the Bulges."

¶ "Have you a 'NERVOUS STOMACH? . . . 49 revealing chapters."


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