The Press: Looking Backward

To celebrate its 25th birthday last week, the Saturday Review of Literature (circ. 92,000) rounded up a literary team of heavy hitters led by Robert Sherwood, John P. Marquand, Lewis Gannett, Christopher Morley, Maxwell Anderson. They obligingly tried to knock the cover off the ball, but it was SRL that slugged out the homer, circulation-wise. Even at the new price of 20¢, up a nickel, it sold out a record press run of 150,000 copies in three days. Then it ran off another 10,000 copies, and contracted with a publisher to bring out the...

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