NEW PRODUCTS: Pictures in a Minute

Nobody but nobody was biting its nails like Gimbels. The Polaroid Land camera, which takes and prints a finished picture in one minute, was about to go on sale in Manhattan, and R. H. Macy & Co. had wangled a month's exclusive department-store rights. At its wit's end, Gimbels stealthily bought up a stock of the cameras from out-of-town stores where Polaroid was running test sales, and put in a classy window display. But as soon as Gimbels put the cameras on sale (at $89.75), Macy's sent a flying squad of shoppers across the street and bought out most...

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