THE ECONOMY: Stripping for Action

In their New Britain, Conn, plant last week., appliance-makers Landers, Frary & Clark (Universal Appliances) were busy with a new vacuum cleaner which had one radical change from their old model—the price. Instead of retailing at $79.95, the new model sold for $49.95.

It was more than a simple price cut.

Landers had stripped all the frills and doodads from its de luxe tank-type cleaner to get a cheaper one on the market. Example: the light that flashed when the tank needed emptying was eliminated.

Tricks. Faced with slumping sales, many other manufacturers were...

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