In their New Britain, Conn, plant last week., appliance-makers Landers, Frary & Clark (Universal Appliances) were busy with a new vacuum cleaner which had one radical change from their old modelthe price. Instead of retailing at $79.95, the new model sold for $49.95.
It was more than a simple price cut.
Landers had stripped all the frills and doodads from its de luxe tank-type cleaner to get a cheaper one on the market. Example: the light that flashed when the tank needed emptying was eliminated.
Tricks. Faced with slumping sales, many other manufacturers were...