The Press: Busier & Busier

Busy Editor Gardner Cowles of Look (circ. 2,912,689) thought that U.S. readers were getting "busier & busier" all the time. What they needed in the way of a weekly news report, he decided, was something brief and handy to snatch up in their spare moments "on the bus or in the beauty parlor." Last week "Mike" Cowles gave them a new, 64-page magazine of "news, pictures [19 pages] and predictions" no bigger than a man's hand. Name: Quick. Price: 10¢.

The first issue of Mike Cowles's tiny (4 by 6 in.) magazine had a picture of Ingrid Bergman on the yellow-and-black cover,...

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