ARGENTINA: Customers' Man

In the eighth-floor U.S. embassy office in Buenos Aires' Boston Bank building, the telephone jangled. "Never mind the protocol," boomed the voice of Juan Perón, "come on over." After three months in Washington, big, breezy U.S. Ambassador James Bruce was back at his post. In answer to Perón's call, he put other business aside, walked the four blocks to the Casa Rosada for a hearty abrazo and a long talk with Argentina's President. In the next two days, he saw most of the country's cabinet ministers, called twice on Foreign Minister Juan Bramuglia.

When Jim Bruce first went to Buenos...

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