The Press: Cannibalized

Cannibalism is a rare but not unknown practice in the magazine business. Last week Street & Smith got ready to gobble its eleven-year-old Pic.* Once a cheap pictorial stuffed with cheesecake, Pic had been restyled in 1945 as a serious magazine for young men. It was not making money, but circulation had grown to 622,000 a month (compared to its rival Esquire's 665,076). Thus, Editor Vic Wagner and his staff were surprised when they got the bad news: their magazine would be killed with the December issue, to give its paper and press time...

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