Television looked more & more promising. Some of last week's developments: ¶ The Theatre Guild got a well-pedicured toehold in the medium. The first of six Guild-NBC productions, a full-dress treatment of John Ferguson* was presented over NBC. Each play would require four weeks of production, unmentionable costs (mostly paid by NBC). Said Guildsman Lawrence Langner: "We want to communicate culture, not nonsense; to elevate television from the saloon to the living room. . . ."
¶ Manhattan barkeeps, with 12,000 television sets, were doing such a rush business that in many bars...
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