Radio: Continued Balmy

Despite a cold front reportedly moving down from Canada, U.S. radio last week remained dizzy with the heat:

¶In Yuma, Ariz., KYUM officials announced a new rating system for summer programs: during last week's hot spell an observer was dispatched to the local water system to tot up the rises & falls in the water pressure. (When Yuma's temperature gets near 110°, everybody goes outside to water the lawn, and local water pressure drops; when a particularly popular program comes on the air, people turn off their hoses, rush inside to listen, and the water...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!