The Press: Just Among Us Girls

Like millions of working girls, tilt-nosed Betty Oliver was tired of waiting for heaven to protect her. At 34, she was bored with her job and with herself. In her drab little office in Dallas, one day in 1945, she began scrawling doodles in her shorthand notebook. They became the first crude dummies of a magazine for girls like herself. Last week her Business Girl, launched with $7.50 capital, was out of the red and she was ready to ask her stockholders to recapitalize at a round $250,000.

The original $7.50 went for stationery. For...

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