Radio: Goodness!

She is easily the No. 1 salesman on the air. Her five-to-ten million women listeners buy any product she plugs. When she told the faithful about Winter Garden carrots, sales immediately leaped from two to ten carloads a day; sales of a soft drink, advertised on her program alone, rose 900%.

Every weekday for the past 12½ years Mary Margaret McBride has brought to the air 45 minutes of what she calls "a good radio voice—the kind that pushes itself up against you." For the first 35 minutes she titters through an interview with...

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