Prospect for Winter

All along Radio Row, distinguished necks were bared to the ax. The networks' fall schedules were almost filled in. Yet nobody had met the ante for such top-dollar talent as Nelson Eddy, Hildegarde, Rudy Vallee, and the wisemen on Information Please. Instead, low-priced shows had been snapped up. The reason: radio advertisers had pared their budgets to the bone (TIME, May 27).

For other reasons, some heads already rolled in the sawdust. Top men on Radio Row had decided that the public was fed up with straight gag shows, wanted its humor coated with a story. So off the air went...

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