The Press: These Charming People

Slender, kinky-haired Igor Loiewski-Cassini, who is a grandson of a Russian count, hit Manhattan last fall like a ton of marshmallows. He signed on as "Cholly Knickerbocker" of Hearst's New York Journal-American society page, and set his sights high. What he wanted, he said, was syndication—first national, then global. He put out a highly readable, often unbearable column full of cream-puff crises and chichi. Sometimes, to angle it down Hearst's alley, he sternly lectured his readers on why broiled squab and Valentina gowns were Worth Fighting For.

Last week Hearst's King Features Syndicate...