Color v. Black & White

CBS claimed another triumph last week: network color television had been tested and proved. Using the Bell System coaxial cable, CBS had broadcast a Technicolor movie short and color slides from Manhattan to Washington (225 miles) and return.

Since the first unveiling of CBS discoveries in the field of color (TIME, Feb. 11), rival networks and laboratories had voiced many a skeptical humph. According to them, color was a good five years off, and the best that television could do now was black & white. A fortnight ago, Allen B. Du Mont, pioneer television promoter, warned: ". . . color television for...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!