ADVERTISING: And Now a Word about Profits

While critics of soap opera and windy commercials discussed what was wrong with the soul of U.S. radio, the patient's body grew & grew. In the calendar year 1944, reported the Federal Communications Commission, the nine networks and 875 standard broadcast stations in the U.S. and its possessions had reported profits, before taxes, of $90,272,851, an increase of 35.8% over the previous year.


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