FAIRS: The Scramble Starts

Ever since 500 B.C., when Persia's King Ahasuerus put "the riches of his glorious kingdom" on display for six months, monarchs by the hundred and merchants by the million have been convinced that nothing stimulates trade like a fair. This idea was vigorously rampant in A.D. 1946.

Export-eager Great Britain was out first with plans for another World's Fair. In London last week, the British Government announced that "no money or effort" would be spared to guarantee that it "will surpass any previous international event of the same character." Probable date: 1951,...

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