The British Medical Journal, asked if it could suggest any medical treatment for blushing, replied: "In some cases atropine is of value, not only in affecting the end results, but because in many cases a vicious circle has been set up: the patient does not blush because he feels shame, even unconsciously, but feels shame that he blushes. To get rid of the end result of the blushing may break this vicious circle; no longer fearing the blushing, he regains confidence, and no longer blushes."
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