The Press: Backfire

The New York Journal-American last week splashed an eight-column headline:

OPA? NO!! THESE NEW YORK WOMEN DENOUNCE AGENCY AS CAUSE OF BLACK MARKET. Under pictures of seven Manhattan housewives were bold-face quotes. Samples: "I am getting fed up with OPA. . . ." "The OPA has done little but create black markets. . . ."

To the enterprising editors of PM, who love OPA as heartily as Hearst detests it, the stunt had a fishy smell. When one of the seven women called PM to say she had been misquoted (she had been asked by a Hearstling to comment on black markets, not...

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